ABSTRACT
Mathew Gross left his home in Moab, Utah, to launch the first presidential campaign weblog for Howard Dean in March 2003. As director of Internet communications for the Dean campaign, Gross helped to develop and implement the online strategy that raised more than $25 million online and built Blog for America into one of the top weblogs in the world, attracting more than 100,000 readers per day at the height of the primary season.
