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Chapter

Marketing Loops: The Development of Psychopharmacological Screening at Geigy in the 1960s and 1970s

Chapter

Marketing Loops: The Development of Psychopharmacological Screening at Geigy in the 1960s and 1970s

DOI link for Marketing Loops: The Development of Psychopharmacological Screening at Geigy in the 1960s and 1970s

Marketing Loops: The Development of Psychopharmacological Screening at Geigy in the 1960s and 1970s

BookThe Development of Scientific Marketing in the Twentieth Century

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Edition 1st Edition

First Published 2015

Imprint Routledge

Pages 22

eBook ISBN 9781315653709

ABSTRACT

It takes a great many guinea pigs, laid end to end, to show us the mechanisms of human comedy and tragedy. ¹

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