ABSTRACT
My topic in this essay is the animated moving picture, particularly in lm. I think there lies a bene t in reading animated moving pictures with Marshall McLuhan’s theories in mind because of the speci c media-based quality of these theories. Animated lms re ect the very regime of lm, which is the visualization of motion. On the one hand, every lm obtains a quality of animation because every movement in lm is an optical illusion. On the other hand, there is a wide range of movies whose very aesthetic quality lies in their appearing to be ‘arti cial’. Animation in its semantic variance uni es the possibility of ‘animating’ something by ‘giving it a soul’ with that more mundane aspect of making it appear live on screen by means of colours and lines, digital algorithm or objects and also sound e ects.
