ABSTRACT
In 1969 Marshall McLuhan published a collection of his literary essays, The Interior Landscape: The Literary Criticism of Marshall McLuhan, including 'Joyce, Mallarmé, and the Press'. Marshall McLuhan is unquestionably the spokesman for the 'postliterate' electronics age. In the pop mind, McLuhan has become the archetype of the post-Gutenberg critic, a 'Pop Philosopher' or 'Media Prophet'. McLuhan's first publication is an essay about G.K. Chesterton published in the year of the English author's death, 1936. McLuhan's first published article', it says in the preliminary remark about its reprint, 'anticipates the basis of his own eventual approach to media'. McLuhan, according to his biographer, claimed to see the actual meaning of this Cambridge shock in terms of 'its usefulness in understanding electronic media'. In The Mechanical Bride McLuhan had observed that the press was the medium that pushes modernity, referring to everyday culture as well as literature and arts.
