ABSTRACT
Alternative banks with social missions were founded alongside private commercial and merchant banks very early in European history. Religious orders founded savings and pawn banks throughout Italy in the fourteenth and eenth centuries that were o en consolidated into large institutions such as the Bank of Naples in 1463. Savings banks emerged throughout Northern Europe in the late eighteenth and early nineteenth centuries. Credit cooperative were founded to avert hunger a er crop failures and crisis in the late 1840s. Development banks were founded across continental Europe during the nineteenth century to accelerate industrialization and nance infrastructure. Alternative banks rapidly attained large market shares and created unique organizational structures and governance traditions to manage risk and sustain pro t while serving social, political and public policy missions. is chapter reviews the historical development of competitive advantage (stakeholder governance, two-tier organizational structures, long-term pro t sustainability orientations, relationship banking, greater trust, lower cost of capital) to help explain how alternative banks, where they were not privatized or demutualized, modernized to maintain or expand market shares since the liberalization of banking in the 1990s and the nancial crisis in 2008.
