Best practices for dening, quantifying, and sharing value

Creating value for customers and other stakeholders is fundamental for any business. The ability to quantify the evidence of value created is expressly important for novel oerings and innovations. Launched successfully, novel oerings and innovations help companies in business markets to grow, prosper, and dierentiate themselves from the competition. However, their business impact is mostly unknown and dicult to evaluate for customers, and hence requires the active participation of companies to generate a convincing proof of value.