ABSTRACT
Different types of technology have been playing an important role in tourism and hospitality consumer behaviour. Some tourists prefer cruises to have entertainment during their travel while some tourists choose buses or trains to experience beautiful scenery en route to their destination. In the early 1990s, improvements such as the personal computer, instant communication and the Internet greatly increased people's ability to access information regarding tourism destinations and hospitality. The introduction of technology and subsequent advancements have drastically changed how individuals shop, what they shop for and when they shop. While the introduction of the Internet has made a significant impact on consumers' behaviour, it is only when coupled with the second stream of the digital revolution that it has notoriously changed consumers' behaviour. The new addition of social media shifted consumers' behaviour from the predominantly individual level to more of a group level orientation.
