ABSTRACT
Mainland China has become increasingly integrated into the global economy. Various people affiliated within New Zealand's tourism industry have been quoted in the print media regarding the Chinese market. To some extent, the perspectives of industry figures reflect social and economic developments in China. They also, however, signal significant changes within New Zealand's tourism industry. Prominent industry figures in New Zealand are sometimes asked by journalists to share their thoughts about matters related to the Chinese market. This chapter summarizes the way in which industry perspectives have changed over the past five years in New Zealand. Initial scepticism about the value of the Chinese market as a singular entity prompted certain organizations to pursue specific market segments. The shortcomings associated with the Chinese market are related to rental vehicles. The emergence of independent Chinese travellers has created a mobility management conundrum in New Zealand.
