ABSTRACT
Qualitative research examining complementary and integrative medicine (CIM) is well established and scholars of complementary and integrative medicine (CIM) value the rich insights such research can uncover about people's experiences, feelings and opinions. Moreover, it has involved a Deleuzian reading of 'a multiplicity' as a unique and new complex entity that originates in interactions between simpler/basic elements; an entity that is always in flux and open to inputs/modifications and that can cover space and time. It has been argued that the attraction and popularity of CIM are related to the power of its underlying shared beliefs; these being in nature, vitalism and spirituality offering clients feelings of empowerment, authenticity and being in-tune with the world. The findings included many comments from older people, women and children in particular that mentioned the ambient yet vibrant atmosphere which they appreciated and contrasted with the atmospheres of conventional primary health care settings.
