ABSTRACT
Almost all of the books about the music industry have emphasized theopportunities available in working through the established system:record labels, music publishers, and so on. The most recent books about the industry have focused on the importance of the Internet and have recognized the so-called long-tail theory espoused by Chris Anderson, the editor of Wired magazine. The long-tail theory maintains that the spread of new media outlets opens up opportunities for artists or businesses to promote their wares in new ways at minimal expense and therefore to find a marketing niche for their work. Anderson contrasts this with the old-line theories of mass merchandising, where a product that could not enter the mass marketplace had no ability to find its place in the market.
