ABSTRACT
Why in a book called Intercultural Communication forGlobal Business is leadership addressed in the last chapter? Well, every chapter is about leadership, because communication is the key to leadership. We cannot be leaders if we cannot communicate. We can be culturally competent leaders when we understand the interconnection between culture and communication. This is what we have been discussing throughout the previous chapters. Communication is grounded in cultural and social norms, beliefs, values, attitudes, and behaviors.
if faced with the challenge of managing a global team for a major international product launch. What might be some of the logistical, business, and relational needs for communicatingwith awide range of constituents both internally and externally? What would you do? After a discussion on the latest research in global leadership, we will revisit this scenario and walk through how a culturally competent global leader would handle this challenge.
