Alternative approaches to environment coverage in the digital era

This chapter provides an overview of the impact of digital and social media on journalism and social movements. It orients the focus specifically to environmental crisis and climate change. The chapter considers in-depth a particular journalistic model – demonstrated in The Guardian's 'Keep it in the Ground' anti–fossil fuels campaign – and to evaluate the motivations and editorial processes which contributed to this particular journalistic experiment on environmental reporting. It also provides some background to both alternative and mainstream journalism's interactions with digital and social media. The chapter examines newspaper content, journalistic processes and the stated motivations and proposed outcomes – suggests The Guardian continues to practise advocacy journalism on climate change. It focuses on the place of digital media – indeed, all media underpinned by the Internet – in the modern journalisms which confront environmental issues.