ABSTRACT
As the chapters in this volume indicate, real-time responses remain a relatively untapped resource on the journey to better understand human behavior. While these approaches provide benefits in all (or at least most) areas of inquiry, they are particularly useful for examining phenomena that have associated social pressures. That is, when participants have a conscious or nonconscious understanding that there are normative elements of an issue, they might guard against judgment by altering their responses to bring them in line with contemporary conventions. Nowhere is this more problematic for the researcher than in the area of racial and ethnic studies.
