ABSTRACT
A never-ending barrage of management ideas bombards managers. Total Quality Management (TQM), Lean, E-business, digital transformation and HR transformation are some examples of ideas that managers have been expected to respond to over the past decade. This chapter concerns the question of how experts relate to popular management ideas with a focus on how ideas affect the development and offer of expert services in an emerging fi eld of expertise. A fi rst aim is to scrutinize what happens to already established experts when a particular idea becomes popular and a new fi eld of expertise is emerging. What kinds of expert services emerge in response to an increasingly more popular management idea? A second aim is to scrutinize what kinds of experts that offer services related to an increasingly popular management idea. Do new ideas also create new experts?
