ABSTRACT
The main aims of this chapter are to:
define a focus group discussion
articulate the characteristics of focus group discussions
provide an overview of the development and use of the method
provide guidance as to when it is appropriate to use focus group discussions
provide guidance as to when it is not appropriate to use focus group discussions
highlight the strengths of focus group discussions as a research method
highlight the drawbacks of the technique whilst articulating ways to mitigate these challenges
provide practical guidance on running focus group discussions
highlight any unique data analysis considerations of this methodology.
