ABSTRACT
This chapter discusses a whole new perspective on strategic thinking and explores a number of paradigm shifts. It shows a number of key issues in strategic thinking in management. The chapter analyses many facets that characterise the new "normal" environment, although there will be nothing normal about it! It argues that major paradigm shifts like the age of anxiety, a new revolution in business, a new world and economy, a meaningful economy, finding a purpose and fair finances. The strategies for business and commercialisation successes are evolving significantly as we ourselves evolve from an industrial-era to a knowledge-era economy. Strategy is sometimes called "strategic planning" and then is used indiscriminately with "long-range" planning. Executives talk frequently about "market strategy" or a "pricing strategy" when they really mean a plan to penetrate a market or to keep prices competitive. Strategic disruption and the consequential discontinuities usually require business models to be modified to better fit the purpose.
