ABSTRACT

This chapter focuses on particular issues for an intervention designer, taking social practice theory (SPT) as the basis. SPT literature conceptualizes consumption as a 'moment in everyday practices'. Sustainability and health-oriented social change is always a mix of more wide-ranging political agreements and more local programmes and everyday steps towards these goals, sometimes with significant results and sometimes with none whatsoever. SPT scholarship has been accused of limiting its scope on the home and domestic everyday life, but as people spend long hours at work, attempts to unfreeze workplace habits and procedures would be a promising way forward, particularly taking into account the extent to which professionals can act as partners in various change processes. Policy makers deal with large concepts like 'public health' and 'climate change', whereas consumers' and citizens' everyday lives are ridden with totally different concerns of one's immediate surroundings, daily schedules and important others, which may sometimes intersect with these policy agendas, but often do not.