ABSTRACT
Social media is practically the first instance in the history of human communication that both organizations and their constituencies are able to share equally and communicate with each other in the same interaction space. Research on social media shows that scholars and critics are pursuing a wide range of topics regarding social media users and their activities. The chapter provides a preliminary analysis of the social media culture and social media users. In social media networks, consumers interact with each other, build communities, and share opinions. This network notion of communication is somewhat different from offline human interaction. Asynchronous communication typically starts with a user-communicator and is followed by another user, and this may go back and forth. The World Wide Web is the largest public web content platform where the contents are connected through hyperlinks. Wikipedia and shared documents provide useful sources for collaborative authoring over social media.
