ABSTRACT
In today’s hectic economies more than ever, innovation is not only recommended but also required for the survival and growth of organisations. A survey conducted by Corenet among 271 corporate real estate and facility managers worldwide (Gibler et al., 2010) asked respondents to rank seven possible real estate strategies on their importance. After reducing costs and increasing productivity and fl exibility (mostly measured through effi ciency/fi nancial metrics), encouraging innovation of the client organisations was indicated as the most important real estate strategy to add value by improving the outcomes of the end user organisation.
