ABSTRACT

The purpose of this essay is to show the relevance of intuition in behavioral economics in the areas of knowing human nature, as a tool for decision making in general and with uncertainty in particular, and as a central component of heuristics. There is a large literature on intuition in business, the arts, and the sciences, which stands outside the scope of this chapter. A representative sample would include Agor 1984, 1989; Bastick 1982; Bergson 1946; Bishop 1967; CobbStevens 1990; Comfort 1984; Davis-Floyd and Arvidson 1997; De Becker 1998; DePaul and Ramsey 1998; Dreyfus 1986; Falkenstein 1995; Fuller 1972; Hudson 1967; Levinas 1973; Noddings 1984; Parikh 1994; Piattelli-Palmarini 1994; Rehm 1990; Rowan 1986; Smyth 1978; Thomas 1999; Westcott 1968; Wilson 2000; and Yamaguchi 1969.