ABSTRACT
To get this kind of feedback, you could employ one or more of the qualitative research methods discussed in this unit. Qualitative methods are ideal in this case because they are suited to producing in-depth information, and they allow for greater interaction between the researcher and the study participant. Using these methods, you would provide excellent opportunities for research participants to interact with your menu, food items, and other aspects of the restaurant. This would produce the detailed feedback that management is looking for.
