ABSTRACT
Turkish soccer is presently in a downward spiral. All its constituencies, players, clubs, fans, coaches, owners and institutions are accountable for this. Goal oriented rather than process invested, the actual goals in Turkey come scarce and not too beautiful. This results from a misunderstanding, on the part of the aforementioned elements, of what soccer is all about. Relying on the work of Scottish philosopher Alasdair MacIntyre and careful interpreters in sport philosophy, we posit soccer as a practice that flourishes when its internal values are embraced, diagnose the ills that plague Turkish pitches and propose an alternative that emphasizes the things that matter: playing beautiful soccer on the field for the right reasons.
