ABSTRACT
Top-level sport in Finland has become an area of business only in the late 1990s. This development started with some reluctance since the message from the community was that professional sports organizations could no longer identify themselves as non-profit organizations. Ice hockey players’ contracts were listed as contracts of employment, and professional leagues were identified as profit-seeking businesses. Not-for-profit sport associations became businesses, as their national league teams were required to become business enterprises.
