ABSTRACT
With stagnated demand in many home economies, the need to internationalize and exploit foreign market opportunities has never been more paramount for businesses to succeed at a global level. However, this process raises a number of questions, such as: can firms use their knowledge of one market in the next? Can firms pursue internationalization on several fronts at the same time? How should firms handle cultural and institutional differences between markets?
This textbook provides students with the core research in international business and strategy, including organization, efficiency, external relationships and the challenges found in an increasingly multicultural world. Each part begins with a presentation of the issues and controversies faced in that particular area, followed by a synthesis of the research which provides avenues for future research. To facilitate and encourage further debate and learning, each part also includes at least one original case study.
Compiled by two of the World's leading scholars of international business, and supplemented with critical commentaries and a range of integrative case studies, this comprehensive textbook provides advanced students of international business and strategy with a resource that will be invaluable in their studies and beyond.
TABLE OF CONTENTS
part |114 pages
Basic concepts of international business
chapter |27 pages
The Uppsala internationalization process model revisited
chapter |23 pages
The internalisation theory of the multinational enterprise
part |141 pages
Global strategy
chapter |31 pages
Do regions matter?
chapter |31 pages
Do managers behave the way theory suggests?
part |96 pages
Organizing the multinational enterprise
chapter |25 pages
Mimetic and experiential effects in international marketing alliance formations of US pharmaceuticals firms
part |117 pages
External relationships
chapter |29 pages
Down with MNE-centric theories
chapter |32 pages
Weight versus voice
chapter |7 pages
Case study IV: Axis communications
part |96 pages
Culture and international business
chapter |14 pages
Cultural distance revisited
chapter |31 pages
Transforming disadvantages into advantages
chapter |29 pages
Merging without alienating
part |83 pages
Emerging markets