ABSTRACT
Deliberative mechanisms like WWViews on Biodiversity involve only a small number of citizens in questions about the global issues that these initiatives address. In response to these concerns and recognizing that even successful dissemination such as the experience at COP 11 is narrowly focused, additional efforts to ‘amplify’ wider consideration of the WWViews themes and the results of the formal deliberations cast a wider net to involve diverse networks, stakeholders and citizens. The goal of these amplification efforts is to sustain public interest and contact with the topic to connect an understanding of biodiversity to decision points where its conservation intersects with local, regional, national and global biodiversity resource management. ‘Amplification’ encompasses efforts to communicate the results of the WWViews citizen deliberation to decision makers and to engage a broader public in activities that expand popular understanding and debate about biodiversity governance (Worthington et al., 2012).
