ABSTRACT

This volume of essays examines the ways in which sports have become a means for the communication of social identity in the United States. The essays included here explore the question, How is identity engaged in the performance and spectatorship of sports? Defining sports as the whole range of mediated professional sports, and considering actual participation in sports, the chapters herein address a varied range of ways in which sports as a cultural entity becomes a site for the creation and management of symbolic components of identity.

Originating in the New Agendas in Communication symposium sponsored by the University of Texas College of Communication, this volume provides contemporary explorations of sports and identity, highlighting the perspectives of up-and-coming scholars and researchers. It has much to offer readers in communication, sociology of sport, human kinetics, and related areas.  

chapter |16 pages

Introduction

Communication and Sport Identity Scholarship, and the Identity of Communication and Sport Scholars

part |109 pages

Sport and Race

chapter |16 pages

Cullen Jones is My Friend!

Increasing Diversity in Swimming through Parasocial Relationships on Facebook

chapter |23 pages

Lebron James As Cybercolonized Spectacle

A Critical Race Reading of Whiteness in Sport

chapter |20 pages

“Grit and Graciousness”

Sport, Rhetoric, and Race in Barack Obama's 2008 Presidential Campaign

part |62 pages

Sport and Gender

chapter |19 pages

Female Ballplayers as Feminine Tomboys and Citizens

A Progressive Concordance in American Culture

chapter |16 pages

Constructing Replay, Consuming Bodies

Sport Media and Neoliberal Citizenship

part |53 pages

Sport and Image Management

chapter |17 pages

Managing Ideologies and Identities

Reporting the Penn State Scandal

chapter |15 pages

Just Warming Up

Logan Morrison, Twitter, Athlete Identity, and Building the Brand

chapter |19 pages

“Where My Falcons at?”

The Stroh Center Rap and Representation of Organizational Identities in College Sports

part |62 pages

Sport Mediation and Simulation

chapter |17 pages

Biopolitics, Algorithms, Identity

Electronic Arts and the Sports Gamer

chapter |18 pages

Family (Sports) Television

Exploring Cultural Power, Domestic Leisure, and Fandom in the Modern Context