ABSTRACT
The term mobile internet refers to accessing the internet through (cellular) mobile devices and represents the convergence of mobile telephony, internet services, and personal computing. Whereas iMode (mobile internet and data services) was introduced in Japan as long ago as 1999 and became widely used (Barnes & Huff, 2003; Daliot-Bul, 2007), the release of the iPhone is commonly regarded as the decisive moment in popularizing mobile internet and smartphones in the West (Goggin, 2009; West & Mace, 2010; Campbell & La Pastina, 2010).
