ABSTRACT
In this chapter we propose a learner-focused teaching model appropriate for entrepreneurship and enterprise that aims to trigger change in the way educators and senior managers in further and higher education think about enterprise and entrepreneurship. We use Wenger's (2009) social theory of learning, which consists of four dimensions: learning as doing; learning as experiencing; learning as becoming; and learning as belonging, and combine these dimensions with seven guiding educational design principles: who learns what, how, why, with whom, where and when. We propose that these seven guiding principles influence the impact and quality of entrepreneurship education and also students’ motivation for studying and learning.
