ABSTRACT
New media have enabled the harvesting and aggregation of a massive volume of information that far exceeds human capabilities, allowing us to shorten physical distances and compress time. These media, which are associated with a process of optimization, are in fact based on creating a more rational model of the world that has long been the objective of modern society. In terms of the mutual, reciprocal relationships between manufacturers and customers, corporations and individual employees, or artists and audiences, however, both gains and losses have been made. The only thing we can be certain of is this-the fact that the process of negotiation between intimacy and distance, the individual and the collective, is an indispensable and continuous human effort to transcend language, culture, and political difference in order to further the cause of mutual understanding. It is important to contextualize the relentless development of media and innovative technologies as not a new phenomenon.
