ABSTRACT
This chapter explores concepts of identity within the commercial and dream landscapes created by films and film tourism and the cultures that such landscapes help to establish. Film tourism is created by the people who connect to a film and its ideology. Therefore the ‘heritage’ of the story, place, time and characters can be seen as constructing a particular identity and culture via a feeling of belonging. This has implications for both the physical landscape and the creation of commercial or dream landscape cultures. The chapter establishes the metaphorical new cultural landscape of filmgoers as an important influence on the creation of new associations and change in the structure of the physical landscape upon which these filmgoers depend.
