ABSTRACT

Football, in many ways, is a visual endeavour. From the visual experience within the stadium itself to worldwide media representations, from advertisements to football art and artefacts: football is much about seeing and being seen, about watching, making visual and being visualised. The FIFA World Cup 2010 in South Africa has turned into a perfect example of the visual dimensions of football. Stadiums have been built and marketed as tourist attractions, mass media and internet platforms are advertising South African cities and venues, logos and emblems are displayed and celebrated, exhibitions are organised in museums world-wide.

This book explores the social, cultural and political role of football in Africa by focusing on the issue of its visibility and invisibility. The contributions consider the history and present of football in different parts of Africa. They examine historical and recent pictures and images of football and football players, as well as places and spaces of their production and perception. They analyse the visual dimensions expressed in sports infrastructure, football media-scapes, and in expressive and material arts. This book thus contributes to the growing interest in football in Africa by exploring a new field of research into sports.

This book was previously published as a special issue of Soccer and Society.

chapter 1|17 pages

Visualizing the game

Global perspectives on football in Africa 1

chapter 2|17 pages

Representation in the first African World Cup

‘World-class', Pan-Africanism, and exclusion

chapter 3|15 pages

Visualising modernity

development hopes and the 2010 FIFA World Cup

chapter 4|19 pages

‘Fields of Play'

the District Six Museum and the history of football in Cape Town 1

chapter 5|15 pages

The African footballer as visual object and figure of success

Didier Drogba and social meaning

chapter 6|17 pages

Football imagery and colonial legacy

Zaire's disastrous campaign during the 1974 World Cup

chapter 7|11 pages

Envisioning and visualizing English football in East Africa

the case of a Kenyan radio football commentator

chapter 8|14 pages

Visualizing politics in African sport

Political and cultural constructions in Zimbabwean soccer

chapter 9|13 pages

Black chicken, white chicken

patriotism, morality and the aesthetics of fandom in the 2008 African Cup of Nations in Ghana 1

chapter 10|17 pages

Visualizing African football in apartheid Namibia

Photography, posters and constructions of consumers and nationalism

chapter 11|15 pages

Visualizing the game

The iconography of football on African postage stamps

chapter 12|18 pages

Football and the representation of history

the Senegalese 2002 ‘success story' in football cartoons and advertisements