chapter  6
17 Pages

Artist management in the age of big data

WithGuy Morrow

This chapter locates artist management practices within a time period that includes the present historical moment; a context in which there is increasingly prevalent discourse concerning ‘big data’ and ‘automation’ and the impact these will have on the lives and work of future human beings. It examines the question: in what ways does the data economy impact artist management practices? In addition to an engagement with the data from in-depth semi-structured interviews with artist managers and self-managed artists, this chapter presents brief case studies of services such as Culture Counts, Capacity Interactive, Next Big Sound, Music Glue and Facebook.