chapter  4
21 Pages

Ambient affiliation and #Brexit

Negotiating values about experts through censure and ridicule
WithMichele Zappavigna

This chapter explores how ambient affiliation is enacted in discourse about #brexit, introducing a method for analysing how interactants share and contest values in multiparty Twitter communication. The study builds on previous work on intersubjectivity and quotation practices in the social media proliferation of the phrase ‘had enough of experts’, deriving from an interview with British politician Michael Gove before the EU referendum. The chapter will consider how censure and ridicule function in response to three tweets in which Gove quotes ‘experts’, despite his controversial statement. The aim is to understand the overlapping ‘interchanges’ as participants negotiate perspectives and values.