ABSTRACT
Entrepreneurship initiatives emerge to cover different needs of society. In the agrifood sector, there are entrepreneurship initiatives with a double social purpose. On the one hand, they aim to achieve a better redistribution of food, reducing food loss and food waste to maximize social needs. On the other hand, some of these business models employ people who are at risk of social exclusion, providing new job opportunities for these groups. Despite the clear transformative capacity of these social enterprises, most of them fail to disclose their social impact, mainly due to the difficulty in measuring it. There are several methodologies that help measure and report social impact, but the heterogeneity of social information and the diversity of social activities makes this accountability seen as a burden. Through the analysis of social impact disclosure in four agrifood entrepreneurial initiatives (two in Spain: Huertos de Soria and Espigoladors, one in the UK: Rubies in the Rubble, and one in the US: DC Central Kitchen), it is observed that there is still a long way to go in terms of social impact measurement and reporting, despite the efforts to use new formats of communication that facilitate stakeholder engagement and increase their confidence.
