ABSTRACT
The indigenous community of Wayuu located in Colombia and Venezuela possesses a rich culture in customs and traditions. However, it has limited economic and material resources, which results in infant mortality and malnutrition. The craft industry in the community of Wayuu is the main source of income. Nevertheless, this economic activity does not generate the necessary income for the basic survival of its artisans. Tourism and crafts are two industries that are tightly linked, where innovation is key for their growth and development. In this research work, we analyse the capacity of innovation of the Wayuu crafts based on eight innovation factors developed by Naidu, Chand and Southgate. This determines the current assets with which this industry counts and those in need to be developed so the Wayuu community may grow a true social entrepreneurship—one that is able to solve the current social and economic problems without modifying its culture and regional roots.
