ABSTRACT
This chapter seeks to further the exploration of the conceptual and practical connections between the fields of political public relations and public diplomacy. It explores this subject matter against the backdrop of the disruptive and influential changes under way in the wider society that are upending the practices of public relations and public diplomacy, and by extension political public relations. The first section of the chapter captures the thematic orientations and analytical threads that delve into the relationship and dynamics between the two fields. It next examines some of the fundamental shifts in social forces that are disrupting the two practices. Finally, it puts forth a networked-approach as a theoretical construct as well as an instrument of analysis for bridging the two areas of study and practice.
