ABSTRACT
This chapter examines the narrative affordances of the still photograph and how it can be used with greatest influence by transmedia producers or critiqued insightfully by analysts. Using memorable examples to illustrate, the chapter discusses how engagement with a still photo differs from a moving image, how a still photograph can work on a narrative structure like Freytag’s pyramid, and how a photograph implies the passage of time. The chapter will then discuss how these narrative affordances can most effectively determine the use of photographs in a transmedia project.
