ABSTRACT
A growing number of general management researchers have placed emphasis on the significance of the dialectic relationship between quality management and organizational culture. The institutional approach is useful in delineating the complexity surrounding the multinational corporation (MNC) from a macro perspective. This complexity involves multiple domains of the institutional environment, varied country environments, and institutional distance. Drawing on the transnational solution and differentiated network, subsidiary managers have developed significant autonomy due to the highly competitive and differentiated local markets within which they work. Communication intensity refers to the intensity of the enacted sensemaking and sensegiving between actors involved throughout the change development process. E. Vaara et al. describe the existence of the complex and ambiguous power associated with language policies in MNCs, leading to the idea of the strength of national identity images and nationalist ideology in multinational settings.
