ABSTRACT
This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book addresses theoretical debates of event tourism on the lens of D. Getz’s remarkable works between 1989 and 2008. It outlines the way through which specific events help to re–position and re–define the identity of Malana of India as a place with touristic value. The chapter discusses the popular and innovative tourism events of four territories in Peninsular Malaysia. It shows that the rate of venerability and importance of an event in Iran plays the main role in the acceptance or resistance of the tourists by hosts. The chapter examines the extent to which The Municipal Administration Modernisation project was successful in its proposed strategies, practices and outcomes in tourism marketing and events. It discusses general economic status of the territories with special attention to tourism events and related activities.
