ABSTRACT
In recent years, there has been growing consumer interest in mainlining good health and preventing disease. This has led to an interest in ‘natural’ products which may help to prevent disease. These natural products, with health benefits over and above their existing nutritional value, are known as nutraceuticals. They play crucial roles in preventive health care of the ageing population with lifestyle-related diseases. The global nutraceutical market has grown significantly in the past two decades, influenced by health specialists and media, both as means of reducing negative health effects of existing health conditions as well as risks of future diseases.
