11 Pages


Why Study CCM in Intersection?
WithJasmin Mahadevan, Laurence Romani, Henriett Primecz

Comparative cross-cultural management (CCM) aims to identify objective cultural differences between national and societal macro-cultures. This is done via comparing selected aspects of culture which are assumed to exist in all cultures, so-called cultural dimensions or cultural value orientation. This chapter discusses culture broadly, as “that complex whole” which involves all aspects of social life and the material world, as well as the technologies with which humans interact. CCM is not power-free, and diversity studies are not free of culture. If combined, these two premises bring about an intersectional approach to culture: the realization that power, culture and diversity categories are inseparable, and that need to investigate whether and how exactly they intersect in universal or culture-specific ways or both. Intersectionality theory, as informing our approach, stems from Black Feminism and has since then influenced (critical) diversity studies.