ABSTRACT
In this chapter, the notion that sustainable professionals need to take responsibility for their work is illustrated through three case studies. In the first, an investment banker devises a stakeholder analysis through crowdsourcing and social networking to avoid blind spots. In the second, the president of a Seattle mosque discusses how he elicited community feedback before starting a new building project. The authors distinguish positive and negative stakes and offer examples of beneficial and detrimental effects. They also introduce the concepts of consequence scope and consequence period, which can be helpful tools when making decisions that potentially impact people, animals, and the environment for generations. In the third case study, a communication manager shares how transparency in business reporting can be achieved in order to practice social responsibility. The chapter concludes with a sample of transparency benchmark criteria.
