ABSTRACT
It’s a cliché that the internet never forgets—or, at least, that social media never wants us to forget; for example, Facebook users receive daily reminders of their activities from a year or five years ago. These and similar practices have launched research into how social media affects individual memory; however, little previous work has explored the effects of social media on organizational memory. Using United Airlines as a case, this chapter analyzes social media’s role in organizational memory. It also offers four memory- and social media-based assignments that instructors can adapt for their own business communication classrooms.
