ABSTRACT

This chapter considers 'entrepreneurialism' as an ideology in a variety of ways. Within the Marxist canon, an ideology works in the interest of a ruling class, and is 'deceptive or distorted' in some way. An ideology legitimizes the status quo. For example, entrepreneurialism suggests that anyone can create business success by hard work and intelligence, and by taking note of market opportunities, which are always available for those who are creative. The chapter also considers, what is more relevant in the function of the ideology of entrepreneurialism in relation to the 'professional-managerial class'. Entrepreneurial ideology creates a moral justification for the relative power of the employed middle class. It establishes a framework for their role – instructing and assisting the poor. The concept of ideology is also meant to include some aspects of Stuart Hall's broader use of the concept. An ideology becomes an aspect of the common sense which people use to understand situation in which they find themselves.