ABSTRACT
George Lakoff and Mark Johnson observe in their most book, Philosophy in the Flesh, 'our system of primary and complex metaphors is part of the cognitive unconscious, and most of the time the author have no direct access to it or control over its use'. In his 'Homage to Michael Reddy' Lakoff traced the revolution in the second generation of cognitive linguists' approaches to metaphor back to Reddy's 1979 analysis of the so-called CONDUIT metaphor. The difficulty in explaining Orsino's lines shows how, as Philip K. Dick might have put it; LitCrits need some help from the Cognitives. But cognitive accounts of whether and how poetic rhythm 'signifies' would also need literary critical and historical underpinning. George Lakoff and others have shown, very valuably, how conceptualizations of the 'Self are always metaphorical and metaphorically systematic: they always reveal a 'Subject' and one or more Selves.
