ABSTRACT
This chapter focuses on the business school executive education market and how it links to the corporate university (CU). It looks at how ABN AMRO manages it relationships with business schools. In the Netherlands ABN AMRO, the largest Dutch bank, established its Academy in the late 1990s and since then it has been joined by CenterParcs, Heineken and the ING Barings Business School. A general overview of how business schools operate is described by two UK journalists who interviewed a number of deans in the USA and Europe. Schools are attempting to differentiate themselves in the marketplace. The majority are university based, allowing faculty to generate additional income from teaching executives. CUs draw up requests for proposal (RFP) and ask a number of business schools and suppliers to respond. RFPs are often ill-defined or use terms such as 'leadership' or 'change management' very loosely.
