ABSTRACT

Women’s centers (and other campus departments across the country) have long used “swag” as a way to entice students to stop by, pick up a free coffee mug emblazoned with their logo, and, hopefully, learn more about the center and then come back for involvement opportunities, programs, or events. This chapter explores how one center continues to connect the iconography of “feminist” to its fundraising efforts, as well as to critical, engaging, and intersectional practice. From education and programming ideas, to marketing and social media, to the ethics of commodifying “feminist,” this chapter shares practical, concrete ideas and lessons learned from this center’s work in building feminist into its brand.