ABSTRACT
Innovation is the proverbial buzzword of our hyper-growth era. In 2017 alone, there were over 16 million articles and blogs featuring the word 'innovation' in the headline. At root, researchers' fascination with innovation in theory and practice comes from the hope that things will get better, and that there will be ever-newer solutions to deliver value in human day-to-day lives. There are numerous frameworks and methodological interpretations of innovation, assessing everything from its commercial impact, durability and technological sophistication to, more prosaically, the degree to which it offers something to someone that was not delivered before. Innovation is not universal across contexts, and a lot of innovation emerges rightly from trafficking cultural and intellectual capital from one discipline to another to evolve new views on both problems and solutions. Traversing from what's known to what's currently unknown is always a process of innovation.
