ABSTRACT

Through twelve chapters that historicize and re-evaluate postfeminism as a dominant framework of feminist media studies, this collection maps out new modes of feminist media analysis at both theoretical and empirical levels and offers new insights into the visibility and circulation of feminist politics in contemporary media cultures. The essays in this collection resituate feminism within current debates about postfeminism, considering how both operate as modes of political engagement and as scholarly traditions. Authors analyze a range of media texts and practices including American television shows Being Mary Jane and Inside Amy Schumer, Beyonce’s "Formation" music video, misandry memes, and Hong Kong cinema.

chapter |21 pages

Introduction

Mapping Emergent Feminisms

part |67 pages

Identities

chapter 2|15 pages

"Are You a Feminist?"

Celebrity, Publicity, and the Making of a PR-Friendly Feminism

chapter 3|16 pages

"I'M Cool With It"

The Popular Feminism of Inside Amy Schumer

chapter 4|17 pages

Playing in the Closet

Female Rock Musicians, Fashion, and Citational Feminism

part |68 pages

Solidarities

chapter 5|15 pages

#Iammorethanadistraction

Connecting Local Body Polities to a Digital Feminist Movement

chapter 6|18 pages

Indignant Feminism

Parsing the Ironic Grammar of YouTube Activism

chapter 7|17 pages

From Pro-Equality to Anti-Sexual Violence

The Feminist Logics of Title IX in Media Culture

chapter 8|16 pages

Black "Ratings"

Indigenous Feminisms Online

part |74 pages

Ambivalences

chapter 9|15 pages

The New Afro in a Postfeminist Media Culture

Rachel Dolezal, Beyoncé's "Formation," and the Politics of Choice

chapter 10|17 pages

#Womenagainstfeminism

Towards a Phenomenology of Incoherence

chapter 11|18 pages

Lean in or Bend Over?

Postfeminism, Neoliberalism, and Hong Kong's Wonder Women

chapter 12|22 pages

@Notofeminism, #Feministsareugly, and Misandry Memes

How Social Media Feminist Humor is Calling out Antifeminism