ABSTRACT
Personalization can make learning more relevant and meaningful but has yet to be embraced by mainstream online instruction. With the arrival of MOOCs, a one-size-fits-all curriculum serves to disengage all but the most highly motivated learners. Google’s Analytics Academy includes users from different business types, job roles, and experience levels from multiple countries speaking different languages. Data shows that some segments of users are less engaged and that most students “prospect” the course for relevant information. To increase engagement, completion, and satisfaction metrics, the Academy plans to utilize a personalization model that suggests specific learning paths through courses and customizes lesson content for users.
